Welcome
to the DY Academy!
to the DY Academy!
Here you can find step-by-step interactive courses, video tutorials, webinar recordings, and upcoming live training events to help you grow your personalization expertise and DY product knowledge.
ALL COURSES
Implementing Experience OS
Click on the buttons below to access learning content and details on implementing Dynamic Yield.
Whether it be a client side implementation or hybrid API method.
Whether it be a client side implementation or hybrid API method.
Featured Courses

Filter by Experience OS Applications
Access our library of interactive courses, video tutorials, and more, structured around what DY applications you are currently using.
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Explore learning content on the extensions you are currently leveraging in your own DY admin.
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Find the learning content that is most relevant to you based on what DY department you call home.
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Get Certified
Ready to put your DY Knowledge to the test?
We offer a first-of-its-kind Personalization Certification program, with two Certificates available for you to earn: a Business Certificate and a Technical Certificate.
Take Business certification Take Technical certificationWe offer a first-of-its-kind Personalization Certification program, with two Certificates available for you to earn: a Business Certificate and a Technical Certificate.
New to the DY Academy?
We can help! If you’re unsure of where to start, take this short quiz. After answering a few questions, we’ll serve you some course recommendations to get you started.
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Inspiration library
Learn how to make the most of your personalization program by listening to some of our own
DY employees share some of their favorite tips, tricks, and use cases.
DY employees share some of their favorite tips, tricks, and use cases.
The Two Worst Things
You Can Do To Your Homepage
You Can Do To Your Homepage
by Francis Kinder,
DY CSM Team Lead
DY CSM Team Lead
How to Use Your CRM Data to Personalize Your Website
by Vivian Ly,
DY CSM
DY CSM
Top 5 Areas of Your eCommerce Website to Personalize by Audience
by Francis Kinder,
DY CSM Team Lead
DY CSM Team Lead
What is an "Evergreen Personalization Zone"?
by Vivian Ly,
DY CSM
DY CSM

DY Fundamentals: June 06/24/2024-06/27/2024
@ 3:00pm London /10:00am New York| Master how to build campaigns, target experiences, create variations, & apply personalization use cases for your everyday business needs.
4 Live Sessions
Upcoming event

DY Fundamentals: July 07/15/2024-07/18/2024
@ 3:00pm London /10:00am New York| Master how to build campaigns, target experiences, create variations, & apply personalization use cases for your everyday business needs.
4 Live Sessions
Upcoming event

DY Fundamentals: August 08/12/2024-08/15/2024
@ 3:00pm London/10:00am New York| Master how to build campaigns, target experiences, create variations, & apply personalization use cases for your everyday business needs.
4 Live Sessions
Upcoming event

Understanding VisualML
All Users | Understand the power of leveraging VisualML in your personalization program
6 min
See what's new
AdaptML
Fundamentals

Understanding NextML
All Users | Understand the power of leveraging NextML in your personalization program
6 min
See what's new
AdaptML
Fundamentals

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AdaptML
implementation

New Campaign Opportunities with User Data
Creating new and creative campaign opportunities with your user data
6 min
Inspiration
User Data Enrichment

Uploading User Data to Dynamic Yield
Understanding the process of uploading your user data to Dynamic Yield
24 min
Implementation
User Data Enrichment

Refine Targeting Conditions with User Data
How to leverage user data to refine your targeting conditions
5 min
Inspiration
Web personalization
User Data Enrichment

User Data Exercise
Let's put what we've learned about user data into practice!
10 min
User Data Enrichment

Establishing the ESP Integration
All Users | Learn the steps for integrating your ESP to Experience Email
4 min
Implementation
See what's new
Experience Email

Adding a Personalized Touch to your Emails
Recording | Learn the Power of Personalization in your Email Program
19 min
Inspiration
Experience Email
User Data Enrichment

Identifying Users for Experience Email
All Users | Understand the importance of user identification for a success Experience Email program
3 min
Implementation
See what's new
Experience Email

Use the Audience Manager
Business Course | Learn about the assets you can access via the Audience Manager & how to leverage existing Audience data for ongoing optimization
6 min
Fundamentals
Audience Hub

Product Recommendations
Business On-Demand Video | Get an overview of Recommendation Strategies & Recommendation Campaigns, & learn how to create them
26 min
Recommendations
Web personalization
Fundamentals

Multi-Touch Campaigns
All Users | Understand the purpose of Multi-Touch campaigns & learn how to publish one to your own site
13 min
Multi-Touch
Inspiration
Web personalization

Real Time Filter Rules
All Users | Overview of how to create real time filter rules within Experience OS
5 min
Recommendations
Web personalization
Fundamentals

CS Spotlight: Dynamic Comparison
Recording | Learn how to use the Dynamic Comparison OOTB product recommendation Template with your Audience Framework, with insights from one of our talented CSMs, Yuki Shuck
30 min
On-demand Recordings
Inspiration
Web personalization
Seminars+Methodology

Names, Notes, & Labels
Recording | Learn about the importance of organization within Experience OS and how to implement a consistent, team-wide approach to naming conventions and leveraging labels
19 min
Multi-Touch
Recommendations
Dynamic Content
Overlay
Custom Code
App Personalization
Inspiration
Experience Email
Web personalization
Audience Hub
Notifications
Visual Edit
API-Custom Code
API Recommendations

Recommendations API
Recording | Get an overview of the Recommendations API, the product feed data that this API returns, and learn how to leverage this API on your own website
6 min
Recommendations
Web personalization
Fundamentals
API Recommendations

An Omnichannel Approach with User Data
How to leverage your user data from across channels
4 min
Inspiration
User Data Enrichment

CS Spotlight: Opportunities to Re-engage Users for Immediate Conversion
Recording| Discover how to maximize conversions through targeted user engagement with our top CSM Abby Benkert
30 min
On-demand Recordings
Upcoming event

Create Recommendation Campaigns
Interactive Course | Learn how to leverage DY to serve optimal Product Recommendations to site visitors
25 min
Recommendations
Web personalization
Fundamentals

Defining Campaign Level Settings in Experience Email
All Users | Learn how to configure the campaign level settings for an Experience Email campaign
4 min
See what's new
Experience Email
Fundamentals

Utilizing ESP Variables
All Users | Creating ESP variables in Experience Email templates
4 min
See what's new
Inspiration
Experience Email

Affinity API
Recording | Get an overview of the Affinity API, the affinity score values that this API returns, and learn how to leverage this API on your own website
3 min
Recommendations
Web personalization
Fundamentals

Use the Audience Explorer
Business Course | Get an overview to the Audience Explorer, learn about the kinds of data this feature provides, & learn best practices for exploring & creating Audiences
15 min
Fundamentals
Audience Hub

Customizing Static Blocks in Experience Email
All Users | Learn how to configure and customize static blocks within an Experience Email campaign
8 min
See what's new
Experience Email
Fundamentals

Create Custom Filter Rules
Tutorial | Learn how to add Custom Filter Rules to Recommendation Strategies for various merchandising & personalization purposes
13 min
Recommendations
Web personalization
Fundamentals

Recommendation Strategies
Business Interactive Course | Learn about the DY Algorithms, the purpose of Recommendation Strategies, & how to create a Strategy
20 min
Recommendations
Web personalization
Fundamentals

Understanding AffinityML
All Users | Understand the power of leveraging AffinityML in your personalization program. Know the key differences between classic affinity and AffinityML.
6 min
See what's new
AdaptML
Fundamentals

Advanced Recommendation Strategies
Seminar Recording | Get an overview of advanced Recommendation Strategy settings & use case inspiration for applying Custom Filter Rules
1 hr 15 min
Recommendations
Web personalization
Fundamentals

APIs & Debugging
Technical On-Demand Video | Learn how to leverage the DY Client-Side APIs, and how to debug DY assets & campaigns
21 min
Web personalization
Fundamentals
All Campaign Types

Creating a Targeted Dynamic Content Block in Experience Email
All Users | Create a targeted Dynamic Content block based on user affinity
9 min
See what's new
Experience Email
Fundamentals

Intro to the Audience Hub
Business Course | Get introduced to the Audience Hub app within Experience OS, the Audience-specific tools, & targeting Experiences with Audience-based conditions
8 min
Fundamentals
Audience Hub

Experience OS Overview & Campaigns
Business On-Demand Video | Get an intro of the Dynamic Yield platform & an overview of the DY Campaigns
23 min
Web personalization
Fundamentals
All Campaign Types

Welcome to Experience OS by Dynamic Yield
New Users | Get acquainted with navigating Experience OS and learn about Dynamic Yield resources such as the Knowledge Base, Academy, & DY Support
16 min
App Personalization
Experience Email
Web personalization
Fundamentals
Audience Hub

The Basics: Create a DY Campaign
Business Course | Learn about the general DY Campaign settings, how to create an Experience, & how to design a Variation
25 min
Web personalization
Fundamentals
All Campaign Types

The Power of Product Discovery with a Guided Approach
Recording | Learn more about leveraging a guided approach mindset in your Recommendation campaigns
19 min
Inspiration
Web personalization
Seminars+Methodology

Create Custom Templates
Technical Interactive Course | Learn how to create Custom Templates and to convert strings of code into Variables
25 min
Multi-Touch
Recommendations
Dynamic Content
Overlay
Custom Code
Inspiration
Web personalization
Notifications
Visual Edit

Affinity Allocation
Recording | Learn how to allocate users to Variations of an Experience according to their affinity profiles
13 min
Web personalization
Fundamentals
All Campaign Types

CS Spotlight: To Upsell or Cross-Sell: That is the Profitable Question
Recording | Learn the difference between upselling and cross-selling and discover how DY unlocks personalized opportunities for maximizing profitability, led by our top CSM Team Lead Kerstin Holzinger
30 min
On-demand Recordings
Inspiration
Web personalization
Seminars+Methodology

Building and Optimizing Campaigns in App Personalization
Business Users | How to build + optimize campaigns in App Personalization
15 min
App Personalization
Fundamentals

Testing Methodology: Root Audiences & Goals
Seminar Recording | Get a comprehensive overview of the Root Audiences methodology for personalization, & learn how to leverage Goals for testing purposes
1 hr 1 min
Inspiration
Audience Hub

Intro to Primary Audiences
Tutorial | Get introduced to the new Primary Audiences feature & learn how to specify Primary Audiences for your own site
5 min
Fundamentals
Audience Hub

Exporting Audiences
All Users | Learn how to export Audiences using Audiences Anywhere
10 min
Fundamentals
Enrich Anywhere
Audiences Anywhere

Enrich Customer Understanding with User Data
How to leverage user data to gain a better understanding of your varied users
5 min
Inspiration
User Data Enrichment

Product Recommendations & Evaluators
Technical On-Demand Video | Learn about the technical aspects of Recommendations and get an overview of Evaluators
30 min
Recommendations
Web personalization
Fundamentals

Recommendations as Stories
Business Users | Overview of how to create a Recommendation as Stories Campaign
6 min
Recommendations
Web personalization
Fundamentals

Recommendation Campaigns in App Personalization
Business Users | How to create a Recommendation Campaign in App Personalization
4 min
App Personalization
Fundamentals

Fire an Event on Page Scroll
Business Users | How to use Dynamic Yield's Fire Event on Page Scroll template
5 min
Custom Code
Inspiration
Web personalization

Social Proof API
Recording | Get an overview of the Social Proof API, the product engagement data that this API returns, and learn how to leverage this API on your own website
5 min
Web personalization
Fundamentals
Notifications

Create Overlay Campaigns
Business Interactive Course | Learn how to use Dynamic Yield to create & publish Overlay campaigns to your website
15 min
Overlay
Web personalization
Fundamentals

Learning From Your Users with Zero Party Data
Recording | Learn the importance of leveraging zero party data in your personalization strategy
19 min
Inspiration
Web personalization
Seminars+Methodology

Intro to DY Experiences
Business Course | Learn about the general Experience-Level settings, and how to create & prioritize targeted Experiences
20 min
Web personalization
Fundamentals
All Campaign Types

Test Welcome Offers for New Users Using a Multi-Touch Campaign
Learn how to utilize a Multi-Touch Campaign to optimize a welcome offer served to new users on your site
8 min
Multi-Touch
See what's new
Inspiration
Web personalization

The User Profile: Behavioral Targeting
Business Course | Get a high-level intro to the user data the DY platform collects & how you can leverage that data
6 min
Fundamentals
Audience Hub

Utilizing User Data Feed Property Variables
How to leverage user data feed property variables in API campaigns
3 min
Inspiration
User Data Enrichment

Evaluators
Recording | Get an overview of how to leverage Evaluators for custom targeting purposes & use case ideas of Evaluators that your team could implement
10 min
Multi-Touch
Recommendations
Dynamic Content
Overlay
Custom Code
Inspiration
Web personalization
Notifications
Visual Edit

Understanding User Data
Understanding what user data entails, and the considerations to make when uploading to Dynamic Yield
12 min
Fundamentals
User Data Enrichment

Create a Lookalike Audience in Meta
All Users | Leverage the power of DY Audiences in Meta
5 min
See what's new
Inspiration
Audiences Anywhere, Enrich Anywhere

Drive Product Discovery with the PLP Similarity Template
All Users | Learn how to configure and customize the PLP Similarity Template
13 min
Custom Code
See what's new
Inspiration
Web personalization

Executing on a Connective Omnichannel Experience
Recording | Learn more about connecting your user insights across your different channels
19 min
Inspiration
Web personalization
Seminars+Methodology

Social Proof Notifications
Business Users | Overview of how to create Social Proof Notifications
5 min
Inspiration
Web personalization
Notifications

Retrieving User Affinity Data
All Users | Learn how to retrieve user affinity data using Profile Anywhere
8 min
Fundamentals
Enrich Anywhere
Audiences Anywhere

A/B Testing
Business On-Demand Video | Learn about how to configure & run an A/B Test between multiple Variations within an Experience
30 min
Web personalization
Fundamentals
All Campaign Types

Campaigns & Developer Best Practices
Technical On-Demand Video | Learn about the different types of DY Campaigns and best practices for coding in DY
35 min
Web personalization
Fundamentals
All Campaign Types

Understanding Affinity Personalization Seminar
All Users | In this 20 minute seminar with Senior Customer Success Manager Jennifer Petry, get a deep dive of Affinity Personalization.
23 min
See what's new
Inspiration
Web personalization
Seminars+Methodology

Utilizing the Category Slider Template
Business Users | How to utilize Dynamic Yield's Category Slider template
5 min
Custom Code
Inspiration
Web personalization

Preview + Generate the Code in Experience Email
All Users | Learn the steps for previewing your content + generating the code in Experience Email
4 min
See what's new
Experience Email
Fundamentals

Creating a Recommendation Block in Experience Email
All Users | How to create a Recommendation Block with category filter rules in Experience Email
5 min
See what's new
Experience Email
Fundamentals

Bring Your Own Logic
Recording | Learn how your team can onboard unique business models into Dynamic Yield & still use DY Recommendation capabilities
8 min
Recommendations
Web personalization
Fundamentals

Create Notification Campaigns
Business Interactive Course | Learn how to use Dynamic Yield to create & publish Overlay campaigns to your website
15 min
Web personalization
Fundamentals
Notifications

eXPerience API Implementation
Technical Course | Walk-through the implementation milestones, get best practices and start to use the eXPerience API from Dynamic Yield.
30 min
Implementation

Preparing for the Holidays
Recording | Learn about the prework involved in effective, holiday-related content & get use case ideas of tests to run throughout the year
14 min
Inspiration
Web personalization
Seminars+Methodology

Understanding Affinity Allocation Seminar
All Users | In this 20 minutes seminar with Customer Success Manage Nadine Benn, get a deep dive of Affinity Allocation
23 min
See what's new
Inspiration
Web personalization
Seminars+Methodology

Creating Audiences: Behavioral Targeting
Business Course | Get an intro on leveraging Audiences for user segmentation & targeting
5 min
Fundamentals
Audience Hub

Reporting in Experience Email
All Users | Gain a high level overview of Experience Email reporting
6 min
See what's new
Experience Email
Fundamentals

Implement Experience OS (Client-Side)
Technical Course | Get a walk-through of the implementation milestones & best practices to start launch DY on your website
40 min
Implementation

Experiences & Targeting Conditions
Business On-Demand Video | Learn about the DY targeting suite & get a walk-through of how to create a targeted Experience within a DY Campaign
35 min
Web personalization
Fundamentals
All Campaign Types

Use the Product Finder Template
Tutorial | Get an intro to the new Product Finder template and learn how to leverage it to help users find products they might be browsing for
6 min
Overlay
Inspiration
Web personalization

The Basics: Create Targeted Experiences
Business Interactive Course | Learn how to leverage Session-Based targeting conditions & get an intro to Audiences
15 min
Web personalization
Fundamentals
All Campaign Types

Use the CSS Selector Tool
Tutorial | Learn how to define the Location of Dynamic Content & Recommendation campaigns for your website by using the CSS selector tool
6 min
Recommendations
Dynamic Content
Web personalization
Fundamentals

CS Spotlight: Educational Content
Recording | Explore the importance of educational content in improving the purchasing experience, revenue generation, and customer retention with insights from one of our talented CSM - Hannah Solmor
30 min
On-demand Recordings
Inspiration
Web personalization
Seminars+Methodology

CS Spotlight: Unleashing the Power of Personalization
Recording | Unleash the power of personalization with examples from fashion, sports, and lifestyle brands and align your personalization program to industry trends with insights from one of our talented CSMs, Jennifer Petry
30 min
On-demand Recordings
Inspiration
Web personalization
Seminars+Methodology

Intro to DY Campaigns
Business Course | Start your Dynamic Yield site personalization journey and get acquainted with the DY platform
10 min
Web personalization
Fundamentals
All Campaign Types

Report Overview
Business On-Demand Video | Learn about Experience Reports, the Recommendation Reports, & get an overview of the different DY reporting capabilities
17 min
Web personalization
Fundamentals

CS Spotlight: Guided selling
Recording | Guided selling: The art of customer-centric ecommerce align your personalization program to industry trends with insights from one of our talented CSMs, Daniel Williams
30 min
On-demand Recordings
Inspiration
Web personalization
Seminars+Methodology

Create Dynamic Content Campaigns
Business Interactive Course | Learn how to use Dynamic Yield to create & publish Dynamic Content campaigns to your website
25 min
Dynamic Content
Web personalization
Fundamentals