DY Homepage

Reset

personalize

Implementing Experience OS

Click on the buttons below to access learning content and details on implementing Dynamic Yield.
Whether it be a client side implementation or hybrid API method.

Client Side implementation API implementation

Featured Courses

course

Filter by Experience OS Applications

Access our library of interactive courses, video tutorials, and more, structured around what DY applications you are currently using.

course

Filter by Extension

Explore learning content on the extensions you are currently leveraging in your own DY admin.

course

Filter by Department

Find the learning content that is most relevant to you based on what DY department you call home.

View all courses more

more

Get Certified

Ready to put your DY Knowledge to the test?
We offer a first-of-its-kind Personalization Certification program, with two Certificates available for you to earn: a Business Certificate and a Technical Certificate.

Take Business certification Take Technical certification

New to the DY Academy?

We can help! If you’re unsure of where to start, take this short quiz. After answering a few questions, we’ll serve you some course recommendations to get you started.

Take quiz

quiz

Inspiration library

Learn how to make the most of your personalization program by listening to some of our own
DY employees share some of their favorite tips, tricks, and use cases.

The Two Worst Things
You Can Do To Your Homepage

by Francis Kinder,
DY CSM Team Lead

How to Use Your CRM Data to Personalize Your Website

by Vivian Ly,
DY CSM

Top 5 Areas of Your eCommerce Website to Personalize by Audience

by Francis Kinder,
DY CSM Team Lead

What is an "Evergreen Personalization Zone"?

by Vivian Ly,
DY CSM

DY Fundamentals: June 06/24/2024-06/27/2024

@ 3:00pm London /10:00am New York| Master how to build campaigns, target experiences, create variations, & apply personalization use cases for your everyday business needs.

4 Live Sessions

DY Fundamentals: July 07/15/2024-07/18/2024

@ 3:00pm London /10:00am New York| Master how to build campaigns, target experiences, create variations, & apply personalization use cases for your everyday business needs.

4 Live Sessions

DY Fundamentals: August 08/12/2024-08/15/2024

@ 3:00pm London/10:00am New York| Master how to build campaigns, target experiences, create variations, & apply personalization use cases for your everyday business needs.

4 Live Sessions

Understanding VisualML

All Users | Understand the power of leveraging VisualML in your personalization program

See what's new AdaptML Fundamentals

Understanding NextML

All Users | Understand the power of leveraging NextML in your personalization program

See what's new AdaptML Fundamentals

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua

AdaptML implementation

New Campaign Opportunities with User Data

Creating new and creative campaign opportunities with your user data

Inspiration User Data Enrichment

Uploading User Data to Dynamic Yield

Understanding the process of uploading your user data to Dynamic Yield

Implementation User Data Enrichment

Refine Targeting Conditions with User Data

How to leverage user data to refine your targeting conditions

Inspiration Web personalization User Data Enrichment

User Data Exercise

Let's put what we've learned about user data into practice!

User Data Enrichment

Establishing the ESP Integration

All Users | Learn the steps for integrating your ESP to Experience Email

Implementation See what's new Experience Email

Adding a Personalized Touch to your Emails

Recording | Learn the Power of Personalization in your Email Program

Inspiration Experience Email User Data Enrichment

Identifying Users for Experience Email

All Users | Understand the importance of user identification for a success Experience Email program

Implementation See what's new Experience Email

Product Recommendations

Business On-Demand Video | Get an overview of Recommendation Strategies & Recommendation Campaigns, & learn how to create them

Recommendations Web personalization Fundamentals

Real Time Filter Rules

All Users | Overview of how to create real time filter rules within Experience OS

Recommendations Web personalization Fundamentals

CS Spotlight: Dynamic Comparison

Recording | Learn how to use the Dynamic Comparison OOTB product recommendation Template with your Audience Framework, with insights from one of our talented CSMs, Yuki Shuck

On-demand Recordings Inspiration Web personalization Seminars+Methodology

Names, Notes, & Labels

Recording | Learn about the importance of organization within Experience OS and how to implement a consistent, team-wide approach to naming conventions and leveraging labels

Multi-Touch Recommendations Dynamic Content Overlay Custom Code App Personalization Inspiration Experience Email Web personalization Audience Hub Notifications Visual Edit API-Custom Code API Recommendations

Recommendations API

Recording | Get an overview of the Recommendations API, the product feed data that this API returns, and learn how to leverage this API on your own website

Recommendations Web personalization Fundamentals API Recommendations

An Omnichannel Approach with User Data

How to leverage your user data from across channels

Inspiration User Data Enrichment

CS Spotlight: Opportunities to Re-engage Users for Immediate Conversion

Recording| Discover how to maximize conversions through targeted user engagement with our top CSM Abby Benkert

On-demand Recordings Upcoming event

Create Dynamic Content Campaigns

Business Interactive Course | Learn how to use Dynamic Yield to create & publish Dynamic Content campaigns to your website

Dynamic Content Web personalization Fundamentals

Create Recommendation Campaigns

Interactive Course | Learn how to leverage DY to serve optimal Product Recommendations to site visitors

Recommendations Web personalization Fundamentals

Defining Campaign Level Settings in Experience Email

All Users | Learn how to configure the campaign level settings for an Experience Email campaign

See what's new Experience Email Fundamentals

Utilizing ESP Variables

All Users | Creating ESP variables in Experience Email templates

See what's new Inspiration Experience Email

Recording | Get an overview of the Affinity API, the affinity score values that this API returns, and learn how to leverage this API on your own website

Recommendations Web personalization Fundamentals

Use the Audience Explorer

Business Course | Get an overview to the Audience Explorer, learn about the kinds of data this feature provides, & learn best practices for exploring & creating Audiences

Fundamentals Audience Hub

Customizing Static Blocks in Experience Email

All Users | Learn how to configure and customize static blocks within an Experience Email campaign

See what's new Experience Email Fundamentals

Understanding AffinityML

All Users | Understand the power of leveraging AffinityML in your personalization program. Know the key differences between classic affinity and AffinityML.

See what's new AdaptML Fundamentals

Advanced Recommendation Strategies

Seminar Recording | Get an overview of advanced Recommendation Strategy settings & use case inspiration for applying Custom Filter Rules

Recommendations Web personalization Fundamentals

APIs & Debugging

Technical On-Demand Video | Learn how to leverage the DY Client-Side APIs, and how to debug DY assets & campaigns

Web personalization Fundamentals All Campaign Types

Creating a Targeted Dynamic Content Block in Experience Email

All Users | Create a targeted Dynamic Content block based on user affinity

See what's new Experience Email Fundamentals

Intro to the Audience Hub

Business Course | Get introduced to the Audience Hub app within Experience OS, the Audience-specific tools, & targeting Experiences with Audience-based conditions

Fundamentals Audience Hub

Experience OS Overview & Campaigns

Business On-Demand Video | Get an intro of the Dynamic Yield platform & an overview of the DY Campaigns

Web personalization Fundamentals All Campaign Types

Welcome to Experience OS by Dynamic Yield

New Users | Get acquainted with navigating Experience OS and learn about Dynamic Yield resources such as the Knowledge Base, Academy, & DY Support

App Personalization Experience Email Web personalization Fundamentals Audience Hub

The Basics: Create a DY Campaign

Business Course | Learn about the general DY Campaign settings, how to create an Experience, & how to design a Variation

Web personalization Fundamentals All Campaign Types

Use the Audience Manager

Business Course | Learn about the assets you can access via the Audience Manager & how to leverage existing Audience data for ongoing optimization

Fundamentals Audience Hub

The Power of Product Discovery with a Guided Approach

Recording | Learn more about leveraging a guided approach mindset in your Recommendation campaigns

Inspiration Web personalization Seminars+Methodology

Create Custom Templates

Technical Interactive Course | Learn how to create Custom Templates and to convert strings of code into Variables

Multi-Touch Recommendations Dynamic Content Overlay Custom Code Inspiration Web personalization Notifications Visual Edit

Affinity Allocation

Recording | Learn how to allocate users to Variations of an Experience according to their affinity profiles

Web personalization Fundamentals All Campaign Types

CS Spotlight: To Upsell or Cross-Sell: That is the Profitable Question

Recording | Learn the difference between upselling and cross-selling and discover how DY unlocks personalized opportunities for maximizing profitability, led by our top CSM Team Lead Kerstin Holzinger

On-demand Recordings Inspiration Web personalization Seminars+Methodology

Multi-Touch Campaigns

Seminar Recording | Understand the purpose of Multi-Touch campaigns & learn how to publish a Multi-Touch use case to your own site

Multi-Touch Inspiration Web personalization

Building and Optimizing Campaigns in App Personalization

Business Users | How to build + optimize campaigns in App Personalization

App Personalization Fundamentals

Testing Methodology: Root Audiences & Goals

Seminar Recording | Get a comprehensive overview of the Root Audiences methodology for personalization, & learn how to leverage Goals for testing purposes

Inspiration Audience Hub

Intro to Primary Audiences

Tutorial | Get introduced to the new Primary Audiences feature & learn how to specify Primary Audiences for your own site

Fundamentals Audience Hub

Exporting Audiences

All Users | Learn how to export Audiences using Audiences Anywhere

Fundamentals Enrich Anywhere Audiences Anywhere

Enrich Customer Understanding with User Data

How to leverage user data to gain a better understanding of your varied users

Inspiration User Data Enrichment

Product Recommendations & Evaluators

Technical On-Demand Video | Learn about the technical aspects of Recommendations and get an overview of Evaluators

Recommendations Web personalization Fundamentals

Recommendations as Stories

Business Users | Overview of how to create a Recommendation as Stories Campaign

Recommendations Web personalization Fundamentals

The Basics: Create Targeted Experiences

Business Interactive Course | Learn how to leverage Session-Based targeting conditions & get an intro to Audiences

Web personalization Fundamentals All Campaign Types

Recommendation Campaigns in App Personalization

Business Users | How to create a Recommendation Campaign in App Personalization

App Personalization Fundamentals

Fire an Event on Page Scroll

Business Users | How to use Dynamic Yield's Fire Event on Page Scroll template

Custom Code Inspiration Web personalization

Social Proof API

Recording | Get an overview of the Social Proof API, the product engagement data that this API returns, and learn how to leverage this API on your own website

Web personalization Fundamentals Notifications

Create Overlay Campaigns

Business Interactive Course | Learn how to use Dynamic Yield to create & publish Overlay campaigns to your website

Overlay Web personalization Fundamentals

Business On-Demand Video | Learn about how to configure & run an A/B Test between multiple Variations within an Experience

Web personalization Fundamentals All Campaign Types

Learning From Your Users with Zero Party Data

Recording | Learn the importance of leveraging zero party data in your personalization strategy

Inspiration Web personalization Seminars+Methodology

Intro to DY Experiences

Business Course | Learn about the general Experience-Level settings, and how to create & prioritize targeted Experiences

Web personalization Fundamentals All Campaign Types

Test Welcome Offers for New Users Using a Multi-Touch Campaign

Learn how to utilize a Multi-Touch Campaign to optimize a welcome offer served to new users on your site

Multi-Touch See what's new Inspiration Web personalization

The User Profile: Behavioral Targeting

Business Course | Get a high-level intro to the user data the DY platform collects & how you can leverage that data

Fundamentals Audience Hub

Utilizing User Data Feed Property Variables

How to leverage user data feed property variables in API campaigns

Inspiration User Data Enrichment

Create Custom Filter Rules

Tutorial | Learn how to add Custom Filter Rules to Recommendation Strategies for various merchandising & personalization purposes

Recommendations Web personalization Fundamentals

Recording | Get an overview of how to leverage Evaluators for custom targeting purposes & use case ideas of Evaluators that your team could implement

Multi-Touch Recommendations Dynamic Content Overlay Custom Code Inspiration Web personalization Notifications Visual Edit

Understanding User Data

Understanding what user data entails, and the considerations to make when uploading to Dynamic Yield

Fundamentals User Data Enrichment

Create a Lookalike Audience in Meta

All Users | Leverage the power of DY Audiences in Meta

See what's new Inspiration Audiences Anywhere, Enrich Anywhere

Drive Product Discovery with the PLP Similarity Template

All Users | Learn how to configure and customize the PLP Similarity Template

Custom Code See what's new Inspiration Web personalization

Executing on a Connective Omnichannel Experience

Recording | Learn more about connecting your user insights across your different channels

Inspiration Web personalization Seminars+Methodology

Social Proof Notifications

Business Users | Overview of how to create Social Proof Notifications

Inspiration Web personalization Notifications

Intro to DY Campaigns

Business Course | Start your Dynamic Yield site personalization journey and get acquainted with the DY platform

Web personalization Fundamentals All Campaign Types

Retrieving User Affinity Data

All Users | Learn how to retrieve user affinity data using Profile Anywhere

Fundamentals Enrich Anywhere Audiences Anywhere

Campaigns & Developer Best Practices

Technical On-Demand Video | Learn about the different types of DY Campaigns and best practices for coding in DY

Web personalization Fundamentals All Campaign Types

Understanding Affinity Personalization Seminar

All Users | In this 20 minute seminar with Senior Customer Success Manager Jennifer Petry, get a deep dive of Affinity Personalization.

See what's new Inspiration Web personalization Seminars+Methodology

Report Overview

Business On-Demand Video | Learn about Experience Reports, the Recommendation Reports, & get an overview of the different DY reporting capabilities

Web personalization Fundamentals

Utilizing the Category Slider Template

Business Users | How to utilize Dynamic Yield's Category Slider template

Custom Code Inspiration Web personalization

Preview + Generate the Code in Experience Email

All Users | Learn the steps for previewing your content + generating the code in Experience Email

See what's new Experience Email Fundamentals

Recommendation Strategies

Business Interactive Course | Learn about the DY Algorithms, the purpose of Recommendation Strategies, & how to create a Strategy

Recommendations Web personalization Fundamentals

Creating a Recommendation Block in Experience Email

All Users | How to create a Recommendation Block with category filter rules in Experience Email

See what's new Experience Email Fundamentals

Bring Your Own Logic

Recording | Learn how your team can onboard unique business models into Dynamic Yield & still use DY Recommendation capabilities

Recommendations Web personalization Fundamentals

Create Notification Campaigns

Business Interactive Course | Learn how to use Dynamic Yield to create & publish Overlay campaigns to your website

Web personalization Fundamentals Notifications

eXPerience API Implementation

Technical Course | Walk-through the implementation milestones, get best practices and start to use the eXPerience API from Dynamic Yield.

Preparing for the Holidays

Recording | Learn about the prework involved in effective, holiday-related content & get use case ideas of tests to run throughout the year

Inspiration Web personalization Seminars+Methodology

Use the CSS Selector Tool

Tutorial | Learn how to define the Location of Dynamic Content & Recommendation campaigns for your website by using the CSS selector tool

Recommendations Dynamic Content Web personalization Fundamentals

Understanding Affinity Allocation Seminar

All Users | In this 20 minutes seminar with Customer Success Manage Nadine Benn, get a deep dive of Affinity Allocation

See what's new Inspiration Web personalization Seminars+Methodology

Creating Audiences: Behavioral Targeting

Business Course | Get an intro on leveraging Audiences for user segmentation & targeting

Fundamentals Audience Hub

Reporting in Experience Email

All Users | Gain a high level overview of Experience Email reporting

See what's new Experience Email Fundamentals

Implement Experience OS (Client-Side)

Technical Course | Get a walk-through of the implementation milestones & best practices to start launch DY on your website

Experiences & Targeting Conditions

Business On-Demand Video | Learn about the DY targeting suite & get a walk-through of how to create a targeted Experience within a DY Campaign

Web personalization Fundamentals All Campaign Types

Use the Product Finder Template

Tutorial | Get an intro to the new Product Finder template and learn how to leverage it to help users find products they might be browsing for

Overlay Inspiration Web personalization

CS Spotlight: Educational Content

Recording | Explore the importance of educational content in improving the purchasing experience, revenue generation, and customer retention with insights from one of our talented CSM - Hannah Solmor

On-demand Recordings Inspiration Web personalization Seminars+Methodology

CS Spotlight: Unleashing the Power of Personalization

Recording | Unleash the power of personalization with examples from fashion, sports, and lifestyle brands and align your personalization program to industry trends with insights from one of our talented CSMs, Jennifer Petry

On-demand Recordings Inspiration Web personalization Seminars+Methodology

CS Spotlight: Guided selling

Recording | Guided selling: The art of customer-centric ecommerce align your personalization program to industry trends with insights from one of our talented CSMs, Daniel Williams

On-demand Recordings Inspiration Web personalization Seminars+Methodology