- Introduction
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1. Intro to Recommendations
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2. Overview: Recommendation Strategies
- Strategy Algorithms
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3. Intro to Algorithms
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4. Most Popular
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5. Viewed Together
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6. Purchased Together
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7. Similarity
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8. User Affinity
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9. Fallback Algorithms
- Create a Recommendation Strategy
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10. The Page Type Setting
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11. Standard Filter Rules
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12. DEMO: Create a Recommendation Strategy
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13. EXERCISE: Create Your Own Strategy
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14. VALIDATE: Your Strategy
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15. Best Practices
- Strategy Report
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16. Intro to the Strategy Report
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17. Overview: Main KPI Bar
- Course Wrap Up
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18. Wrap Up
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Course Feedback
Recommendation Strategies
Business Interactive Course | Learn about the DY Algorithms, the purpose of Recommendation Strategies, & how to create a Strategy
During this course, you will:
Learn about Recommendation Strategies, which power the logic that selects the items to serve to users on your site that are exposed to a Recommendation campaign
Get an overview of the Strategy Algorithms that you can define for your Recommendation Strategies to leverage
Practice creating your own Recommendation Strategy
Who it's for:
This interactive course is intended for anyone who is interested in learning how to create & leverage Recommendation Strategies to deploy with their DY Web Recommendation campaigns. This course includes an exercise that will help users practice creating a new Recommendation Strategy.
Prerequisites for the course
Prior to beginning this course, you should understand the basics of how to create a DY Campaign & how to create Experiences within a campaign. If you are unsure, we suggest that you complete the following interactive courses: