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1. Introduction
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2. Basic User Data
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3. Browsing Activity
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4. The Affinity Profile
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5. Onboarding User Data
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6. Wrap Up
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The User Profile: Behavioral Targeting
Business Course | Get a high-level intro to the user data the DY platform collects & how you can leverage that data
During this course, you will:
Get an intro on how the DY personalization platform collects behavioral data to enable you to create user profiles
Learn about the basic user data that DY automatically collects from the browser & the user browsing activities that DY tracks
Get an overview of how DY generates Affinity profiles for each user
Who it's for:
This course is intended for anyone who wants an introduction to the different behavioral targeting elements in Dynamic Yield, such as user data, browsing activity, & user affinity profiles.
Prerequisites for the course
Prior to beginning this course, you should know the basics for creating a DY Campaign. If you are unsure, we suggest that you complete the following prerequisite courses: