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Enrich User Understanding 5 min
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Enrich Customer Understanding with User Data
How to leverage user data to gain a better understanding of your varied users
During this course, you will:
Get an overview of how to leverage user data attributes to gain a better understanding of your users
Gain inspiration for creatively using user data in your personalization program
Walk through a use case of utilizing this information for targeting that is informed by a user's RFM score
Who it's for:
This course is intended for anyone who is interested in gaining deeper knowledge and inspiration for utilizing user data. In this course, we will cover a use case for enriching your understanding of users through RFM scores from your user data feed.
Prerequisites for the course
Prior to this course, you should understand the basic, core components & features of Dynamic Yield. If you are unsure, we encourage you to complete the following courses: