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1. Intro to the Audience Manager
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2. Overview: Existing Audiences
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3. Intro to Primary Audiences
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4. Audience Reports
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5. Intro to the "Compare To" Feature
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6. Overview: Compare & Analyze Existing Audiences
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7. Wrap Up
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Course Feedback
Use the Audience Manager
Business Course | Learn about the assets you can access via the Audience Manager & how to leverage existing Audience data for ongoing optimization
During this course, you will:
Learn the data that the Audience Manager displays on existing Audiences
Get an intro to accessing & leveraging Audience Reports to gain insights and to inform personalization next steps
Understand how to use the "Compare to" feature for juxtaposed data evaluation of two different Audiences.
Who it's for:
This course is intended for anyone who wants to learn about leveraging existing Audiences for reporting, targeting, & testing purposes by accessing the Audience Manager from within the Audience Hub.
Prerequisites for the course
Prior to beginning this course, you should know the basics for creating a targeted Experience and have a basic understanding of Audiences. If you are unsure, we suggest that you complete the following prerequisite courses: